Final Outcome for Personal Progression Project: Anti-Smoking Guerilla Advertising. An amalgamation of historic and modern tropes used by Big Tobacco to target female smokers, turned on its head.
Creative Direction, Styling, Editing, Graphic Design - Erik Hesselman
Photography - Daisy Morey
Model - Claudia Etherington @ SQUAD
Credits: Y/Project, WonHo Lee, Miu Miu, Wolford, Maison Margiela, Cindy Park, Vetements, Dries Van Noten, and Hatti Rees.