Creative Direction for Fashion @ London College of Fashion. Project brief to communicate Liam Hodges' aesthetic in five images. Explored and subverted male-centric British subcultures. Claudia Etherington wears A0 prints of Liam's SS18 show, recorded around the Arsenal v. Tottenham match with disposable cameras. Resulting imagery collaged with SketchUp model of Emirates stadium was dye sublimated on hand-sewn patches affixed to Arsenal club jersey.
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